Treasured stories

Indian Craft has always held a special place in the history of fashion. However, because of the western influence, the craft was lost somewhere for a good part of history!

Good to know that today’s youth are going back to their roots and celebrating the age-old Indian craft in all its colors, varieties, and vividness. This fashion shift has revived the otherwise long-dead handicraft industry and gave many artists & craftsmen a reason to utilize the knowledge & skills that have been passed down to them by the generations before.

The Artizan Street is our effort to turn this shift into a movement and help people — not only in India but across the world — understand the real essence of the Indian craft by bringing them the finest of products.

We not only bring the age-old crafts to the limelight but also the story of the hands that have created them. This way people can not only relate to it but also appreciate & savor the delightful treasures of Indian Craft.

— Gauri Awasthi

(Founder & CEO, ARTZN)

Indian Craft takes many forms — it’s colorful, playful, detailed, vivid, luxurious, laid-back, and what not!

There’s something about the hands that make these crafting marvels possible. Whether you call it skills, passion, the eye for details, or the knowledge that has been passed down to them.

Let us take you on this amazing journey of exploring the different aspects of our traditional craft and introduce you to the stories of the craft & craftsmen behind them.

So stay tuned because you don’t wanna miss any moment of it!

So to bring-up this untold story of artisans who are working very hard to relive the various art n forms and handicrafts of India’s rich and cultural heritage, now is the time to bring this this to reel life which showcases the real-India and its rich heritage brought to you by the efficient hard-working artisans and their doting livelihood. Surviving on self-sustaining business models with craftspeople often growing their own raw materials, the sector has also been the pioneer of inclusion and environment-friendly practices in a true sense.

The huge variety of #craft-forms and astonishing #artisanalskills are borne from “India’s deep tradition”, the vast geography and rich history..

This would cater to the creatively, uniquely designed, precious ensembles ‘Handcrafted by Love’ and ‘Heart n Soul’ created by these artisans of India. It would have the rich ambience of the crafts and the exclusive, exotic locations, the handicrafts, the weavers, their family, their livelihood, a complete real life brought to you by reel life. What would have been more liable day than the “International Women’s Day” to launch this to honour and express your gratitude towards the “Women artisan who make us proud every now and then with their amazing creations truly ‘handcrafted with love’.

theArtisanStreet brings to you the unique, plethora of hand-crafted products created by the women artisans. Unique is their thought process, skilled techniques, working towards empowering every women. A marketplace created for all such women artists and artisans to exhibit their “handcrafted skill-sets in the form of the crafts in traditional, contemporary, modern, fashion or home decor, lifestyle, wellness #womenforwomen #vocalforlocal #artisanofindia #makeinindia … The “art and craft” sector is a key means of livelihood to India’s rural and urban population.

A continuous increase in handicraft exports. With export growth of 1.6 per cent, year-on-year (as per IBEF reports) the largely disparate crafts sector has also made a significant contribution to the national and state exchequer.

India’s untapped ‘Made in India’ goldmine, the craftsmen, the artisans. Let us come together and support the artisans. Join the movement! Let us spread some smiles together.

Hence I would request everyone to please come forward to support this movement, this project, to help the women grow, get empowered like never before.

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Please go ahead like, follow and share within your circle of friends n family. Let’s keep watching the space for some incredible “handcrafted fun”.

Warm regards as always,

Gauri Awasthi | Founder Director & Chief Curator

TheArtisanStreet – handcrafted with love!